Can you answer YES to any or all 3 questions?
1. Are you unsatisfied with your current level of growth in your accounting firm?
2. Do you know your website should be your #1 rainmaker, but instead it is an online brochure that sounds like every other accounting site on the web?
3. Do you want to be able to measure every single penny you put into advertising and double down on what’s working?
If you said yes to one or more of these questions, you are in the right place.
Marketing and sales are evolving, and a lot of accounting firms have been left behind the curve. Relying on warm referrals to grow or hiring marketing agencies who don’t understand the business is not the answer.
Digital Marketing Is Changing The Business Of Accounting.
It was not that long ago that having a website was seen as a waste of time because this internet thing was a fad.
Then just having a website was a big deal.
Now we live in an “always on” world where social media, text, phone, email, websites, search engines, and video are all part of the new standard of communication.
Here are some stats that you might want to know:
Those stats should be a wake up call that things are different than they were just 10 years ago.
37 Percent
The State of Accounts report shows that 37 percent of small and medium-sized business owners think accounting is becoming more automated and that they can complete a range of tasks themselves.
59% of small businesses
The same report found that 59% of small businesses don’t think they will need an accountant in 10 years’ time.
20% Drop
According to Statista, in just eight years, the number of people using an accounting service dropped by about 20% (from 35.48 million to 28.67 million)
25-40% of new business
25-40% of new business generated by top CPA firms comes from cross-selling to existing clients, says ProfitCents.
91.5 % is the average
91.5 % is the average traffic share generated by the sites listed on the first Google search results page.
88% Mobile Phone
88% of users search on a smartphone, while 84 percent search on a computer/tablet.
Are you looking at these stats as an opportunity or a pending disaster?
With the right digital marketing strategy, your accounting firm will thrive in the chaos of an ever-changing business world.
The accounting firms that will see the most success in the next 5 to 10 years will understand that digital marketing is a science that can be measured.
42,000
Accounting firms in the United States
20%
The number of people using an accounting service dropped by about 20% (from 35.48 million to 28.67 million)
59%
The same report found that 59% of small businesses don’t think they will need an accountant in 10 years’ time
37%
Percent of SMB owners think accounting is becoming more automated and that they can complete a range of tasks themselves.
In today’s hyper-competitive accounting market it’s not which accounting firm has the best service that wins, it’s who has the best marketing.
Unfortunately, it is a winner-take-all game with everyone else fighting for the crumbs.
A few years ago all you needed was a partner who was the rainmaker and you were set.
Today you need branding, positioning, thought leadership, and the digital marketing chops to make the most of every lead regardless if it’s online or off-line.
Your first step is determined: do you have the right marketing positioning to become the thought leader in your niche?
The second step is to determine what level of competition you’re facing and what will it take to win in your niche.
For some clients that may be as simple as creating a firm growth campaign to amplify their thought leadership.
Others it may be a complete re-design and implementation of a T3 smart website to make the most of every digital visitor.
Where it may be the implementation of a CRM with advanced lead scoring to determine the hottest prospects in your market.
Because it’s not a one-size-fits-all solution the best thing is to book a free, no-obligation consultation to discuss your firm’s digital marketing campaign.
In todays hyper-competitive accounting environment you need a partner that’s got your back and not just another digital agency.
Because we play to win we’re not the right for everybody. If your goal is to check off digital marketing from a checklist and hope it gets done correctly there are plenty of agencies will be happy to work with you… well, they provide little to no results.
Instead, if you understand that this is the greatest opportunity to grow your accounting firm and you want to measure the return on every dollar spent book a time and let’s see what we can do to win together.
We take a conservative approach to help grow your CPA marketing firm through understanding what your strengths and weaknesses are and what level of competition you’re facing.
Once we have this assessed we can determine the best course of action to grow your firm.
Will create a customized growth plan for you that will allow you to take advantage of your existing resources.
Our goal is to help you create a multi-channel marketing plan to turn your marketing dollars into measurable results.
It’s our job to be your virtual marketing team/department that’s dedicated to growing your bottom line.
Here are a few reasons accountants love working with us.
Accounting Marketing Experts
Because helping accounting firms grow is our specialty, we know what clients are looking for. We don’t have a learning curve and we can hit the ground running on day one.
We Are A Partner In Your Success
Our success is a direct correlation of your success. We know the key to building a long term business is happy clients who work with us year after year.
Time is Money
You are an accountant and you know time is money better than anybody. Because of that we make sure we never waste your time.
No Long-Term Contracts
Most agencies want to lock you into yearly contracts. That’s insane. We are so confident in our ability to grow your accounting firm, we will work with you month-to-month.
Marketing You Can Trust
A lot of agencies outsource the work overseas to unknown vendors for the lowest price and hope for the best. Do you want to leave your business’s success to chance? We are a small, close-knit team you can trust; we even answer our own phones!
Value Based Results
When you look the the value we bring to the table you see we are priced competitively. If you think working with us is too expensive, consider what’s the cost of business failure.
