What I’m going to say today will be hard for some people to hear, but I think the truth needs to be said.

Unfortunately, we live in a world that glamorizes entrepreneurs to the same level as celebrities and sports stars.

Most people want to start a business and spend the majority of their time planning to succeed.

But here’s the problem when you spend all your time:

● Writing the perfect business plan

● Looking for the perfect logo

● Building the perfect website

● Reading books on how billionaires work

● Installing the latest chat bot

● Planning how to spend your millions

● Consistently visiting your competitor’s site

All those are exciting and fun things to do, but unfortunately they don’t get to the heart of the problem.

If that’s how you’re spending your time, I can guarantee you’ll become another failed business statistic.

Until a sale is made, you don’t have a business.

And unfortunately way too many entrepreneurs spend their time in the hobby-and-dreaming phase and never get to the point of making a sale.

If you’re going to invest time and energy and risk building a business, focus on these things:

● What it takes to make a sale

● How much does it cost to make that sale

● What is the lifetime value of that customer

● What’s the marketing channel that’s going to work best

● What are the type of offers your competition is using

● What type of marketing messages are resonating with your target market

● What would it take for them to believe you

Those are the things that really need to be focused on.

The truth is everything is going to take more time, money, and energy than you expect.

The competition is not going to roll over and play dead. They are going to fight you tooth and nail.

You’re going to be facing new challenges that you’ve never encountered before. You have to grow as an individual in ways you could not imagine.

The cold hard truth is that the businesses that succeed know their unit economics of acquiring and keeping a customer down to the penny.

If you can’t pay more for a customer than your competition, it won’t take long before they put you out of business.

While I can’t build your business for you, I can share some of my hard earned lessons with you on what it takes to succeed.

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