Here is some crazy food for thought.

Zenith predicts global social media ad spend will grow 20% this year, reaching $84 billion.

According to Zenith’s data, social media advertising will account for 13% of total global ad spend and rank as the third-largest advertising channel, behind TV and paid search.

Social media works when you approach it the right way.

The problem is marketers don’t take the time to create ads and offers that take into consideration where the prospects are in the funnel.

Instead, they go straight for the hard sell like an overnight Vegas wedding.

Click here to watch the video where I break down how we create crazy results for clients using social media.