Last year I was able to get a preview of a new ad type called Google Discovery Ads, and let me tell you they ROCK!

One of the reasons I like Google ads over Facebook is predictability. Google has an unlimited amount of ad inventory where Facebook is capped.

But that’s also the problem. Do you create YouTube, Display, or Gmail ads?

All of these are different. But with Google Discovery Ads you can create 1 ad and they will show it wherever they think you will get the best results.

We have been using Google Discovery Ads for clients and so far the results have been great. The only thing I don’t like is you need to let Google manage the ads with Machine Learning so you have to kind of set-and-forget the bidding.

Check out this WordStream blog post about Discovery Ads and get started creating them for your ad campaigns.

Charles Kirkland