[click_to_tweet tweet=”SEO vs Paid Traffic The Hard Facts” quote=”SEO vs Paid Traffic The Hard Facts”]

Should you focus on getting free traffic via SEO or spend money on paid traffic in Google and Facebook?

I’m going to give you the facts and a surprising answer.

What I’m about to show you will make you think twice.

Every visitor to my site via organic traffic is worth $2.16.
Every visitor to my site via paid traffic is worth $8.69.
Every visitor to my site via search traffic is worth $2.02.

Let those numbers sink in for a moment.

Paid traffic works when you know what you’re doing.

These numbers don’t reflect any backend sales.

Now let’s get to the surprising parts.

Even if you’re a hard core SEO guru, this will make perfect sense.

If you put all your effort into SEO and the offer doesn’t work out, how much time have you lost?

By using paid traffic I can test super fast and find the winners and ditch the losers.

Look at this split test where the only change was the headline.

4.99% vs 1.89% vs 1.12%

It took 545 unique clicks for me to find the winner.

Now I know which headline is working. It doesn’t matter where the traffic is coming from; I know it’s the highest converting page.?

Any SEO or organic traffic will see the highest converting offer possible.

You can use paid traffic to quickly find what converts.