Welcome To The Business Of Accounting With Charles Kirkland. Your daily dose of what’s working now, in the world of service or technology growth. After you watch the video grab the case study.

Learn how we generated 95 leads in 34 days for a brand new firm.


This is episode number one.

No, my wife is and we give everything to a CPA just so she can sign off on it. With that said, I know nothing about taxes. We’re going to be teaching how to grow your firm.

Now this is the question, do you want to grow your firm’s strategically, predictably, or you just want to do like what I call the everywhere marketing?

It’s like, well, I’ll do a little bit of everything and maybe if I’m lucky, something will work and I have no clue what’s going to work. Seems to be the standard operating procedure for most firms.

If you want to grow your business, it comes down to one thing and one thing only being strategic.

It’s not about how much money you can throw out your problem. It’s about being strategic. First of all, who is your buyer?

Who’s your best buyer?

Who is your highest Roi buyer?

Who is the client that you could say, Charles, if I could get like 10 more of these people, man, life is good.

We need to develop who that is first. Once you’ve got that, the next question is where do they hang out? Facebook, Google, Instagram, linkedin being, I don’t know where your buyers always different from every other buyer.

We defined that, who they are, where they’re at, then we’re going to go market to them.

So with that said, before you do anything, find out where your buyers that, because guess what, they may not be on Facebook. They may not be on Instagram. Maybe the hand on Linkedin, we don’t know because of every buyer personas different.

So I can’t really give you specific advice for your firm, but find out who they are and figure out where the hanging out. That’s where you put your marketing dollars.

You don’t just throw marketing dollars away because well, you’re an accountant. That’s kind of stupid to do that.

So with that said, if you can, if you’re doing any type of marketing, it needs to be predictable. It needs to be measurable. And you need to be able to look at this. End of the day, did I spend x?

Did I get so many sales qualified leads, marketing qualified leads, and did I close? How many clients do I have?