What I’m going to say might ruffle a few feathers, but it needs to be said for the greater good of the community.

There has been a massive lie that has been pushed on you by some thought leaders.

That marketing is the only thing that matters and nothing else.

Unfortunately most of us, including myself, have taken the bait hook, line and sinker.

This email is your wakeup call.

Every business is made up of 5 parts that have to work together to create a result. For short let’s call these MPODS.

  • Marketing
  • Production
  • Operations
  • Development
  • Sales

So what does this have to do with switching to HubSpot?

Great question.

Most people think they are in the marketing business.

People describe themselves as marketers or they tell me they have a marketing business.

Marketing is about getting people to the point they want to consider buying from you.

The keyword is “consider.”

Sales is closing the deal.

Marketing and sales are 2 different things.

Yes, they are interconnected.

The problem is most CRMs and email marketing products I have used in the past focused more on automations and buzzwords.

They did not help me close the sale.

Qualified leads would fall through the cracks, and that’s like flushing between $9k – $100k down the drain.

Switching to HubSpot with a Mailchimp integration gave me everything I needed. Plus, with built in scheduling and CRM it has allowed me to focus on sales and marketing.

Think about this.

You are a CEO not a marketer.

You can hire good marketers. They are not cheap, but you can hire one.

When was the last time you could hire a good CEO?

How would focusing your business on marketing and sales at the same grow your bottom line?

You may be surprised what the results will look like.

Click here if you want to work less and focus on the strategies to give you the biggest breakthroughs in the least amount of time.


Talk soon,
Charles Kirkland

P.S. Learn how to eliminate peaks and valleys with a customized approach for ever-increasing predictable profits.

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