Let’s address the elephant in the room with split testing. With split testing you don’t get the full picture because you are testing isolated items.
I hate to say it, but I’ve seen landing pages that win in a split test kill sales further down the funnel.
Your highest converting options seldom create the highest ROI.
Because of this you have to look at how your split tests impact the entire funnel.
This has been very difficult to do without some enterprise software that costs an arm and a leg.
Google stepped in and released Google Optimize, but for some reason it has been largely ignored.
While it might not have all the bells and whistles like some of the newer testing software, it’s 100% free and it works great.
Plus, it can feed your results back into Google Analytics giving you a full view of your funnel’s performance.
If you aren’t using it, click the link below and get started.
https://optimize.withgoogle.com
Talk soon,
Charles Kirkland
