Sales and Marketing fighting like cats and dogs?
Sales complains because the leads are trash. Marketing complains because sales can’t close.
Getting sales and marketing aligned with the same goals can be hard. But here is the deal. There’s no shortage of prospects in your market.
The first step is to determine if marketing is putting out the right message to attract your best prospects and are they reaching these projects at the most relevant time?
That’s the biggest question you have to ask. Because if the marketing message is off or being shown at the wrong time, you will end up with a pipeline of the wrong leads.
Doing the same thing over and over is just insanity. If marketing is not giving sales the best leads, you end up wasting everybody’s time.
Click here to learn how Trinity can help you with B2B lead generation.
